For a long time, bullying in schools went largely unaddressed in America. Teachers would dismiss it as "kids being kids" and parents would justify it as a way to "toughen kids up for the real world." One of the leading bullying prevention advocacy groups ascribes historical sentiment for bullying as a "childhood rite of passage." And then, bullies discovered the Internet and a whole new word was forged: cyberbullying. Because of this far-reaching platform, it soon became understood that bullying doesn't "toughen" kids, it tears them down.